Kim Kardashian didn't earn a single cent from her marriage to Kris Humphries - or so her mother would have us believe.
The 55-year-old took to the airwaves today to defend her daughter amid mounting speculation the 'fairytale wedding' was nothing but a publicity stunt to boost the Kardashian coffers.
The entire fanfare reportedly generated a staggering £18m in magazine and television deals, plus endorsements.
But Jenner dubiously claims Kim shelled out millions of dollars of her own and 'didn't earn a dime'.
The mother of six and manager of her family brand found time to discuss the debacle while plugging her new book, Kris Jenner... And All Things Kardashian, on the Johnjay and Rich In The Morning radio show today.
Addressing reports that the lavish Montecito nuptials on August 20 saw Kim earn a fortune, Jenner said: 'The one thing that is the most annoying is the rumour that she made millions off of this wedding.
'She didn’t make a dime and, actually, spent millions of dollars on the wedding - so it’s not something that she thought would ever not be happily ever after.'
Kim filed for divorce from Humphries yesterday after just 72 days of marriage.
Their short union has drawn criticism far and wide, from fellow celebrities to Twitter users convinced the entire wedding a cynical business endeavour.
Sources close to Kim and Kris have also revealed the nuptials were a hoax, according to RadarOnline.com.
But in an attempt to fan the flames, Jenner insisted she was proud of her daughter for making such a 'difficult' decision.
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