She's admired by teenage girls the world over - a frightening notion for most parents.
But Kim Kardashian wants her fans to know looking this beautiful doesn't come easy.
The reality star, 31, says she works hard at being 'pretty', and has lasered just about everything on her body to achieve a flawless complexion.
But she's not all fake either.
Sitting down with Oprah Winfrey for the second of a two-part interview, Kim - in a more authentic format than audiences are accustomed to seeing her - opened up about what it's taken to build the Kardashian brand, and addressed speculation about her romance with Kanye West.
Appearing on Oprah's Next Chapter, Kim, who famously steps out for the most mundane of errands with a full-face of make-up, told the media mogul it's in her nature as a 'girly-girl' to care the utmost about her appearance.
But, she's also her own worst critic.
Reluctant to describe herself as 'beautiful', she told Oprah: 'I hate to talk about myself like that.
Appearing on Oprah's Next Chapter, Kim, who famously steps out for the most mundane of errands with a full-face of make-up, told the media mogul it's in her nature as a 'girly-girl' to care the utmost about her appearance.
But, she's also her own worst critic.
Reluctant to describe herself as 'beautiful', she told Oprah: 'I hate to talk about myself like that.
I'm so critical.
'But I do feel pretty,' she added.
Expanding on the sacrifices her beauty regime requires, she added: 'It is a job. Gym everyday. I've lasered everything.'
The brunette explained that being religiously dedicated to keeping up appearances was a natural progression to launching her own make-up line; and she realises she has become somewhat of an idol for young women who admire her aesthetic.
During the hour-long interview, Kim acknowledged the world has also taken a keen interest as of late in her romance with rapper, and long-time friend, Kanye West.
