He is the most expensive footballer in history (having cost his various clubs a total of £150 million in transfer fees).
He earns more than £11 million a year - after tax. His name is registered as a trademark throughout the EU. He drives several Ferraris.
And by his own admission, he 'doesn't give a damn about what people think'.
Meet Zlatan Ibrahimovic, the 31-year-old, 6ft 5in,15st Swedish footballer of Bosnian-Croatian descent, who, on Wednesday night, single-handedly destroyed, indeed humiliated England on the football pitch.
Ibrahimovic scored all four of Sweden's goals in a crushing 4-2 victory. His final goal, a 30-yard bicycle kick, has been described by veteran football commentator John Motson as the best he has ever seen.
Footage of the strike (in which he leapt to blast the ball from 8ft off the ground with his back to goal) has already been watched more than 300,000 times on YouTube.
But just as Ibrahimovic is no ordinary physical specimen and no ordinary footballer, he's no ordinary character, either.
Football has always had its fair share of rough diamonds, but Ibrahimovic is a rare gem indeed.
He makes Mario Balotelli, the womanising, car-crashing, bad-boy of Manchester City look like an innocent choirboy by comparison.
'Whenever life's at a standstill, I need some action,' he says.
Action could be anything from inviting his mates round to let off home-made firecrackers to driving one of his Ferraris, or his Porsche Carrera, or his Volvo C30 TS, or his Audi S8 as fast as they will go.
And that's very fast. Ibrahimovic has boasted: 'I always drive like a madman. I got to 325kmph (202mph), leaving the police behind.
'I've done so many silly things I daren't think about now.'
He regards every passenger he manages to terrify as a badge of honour.
As for football, 'it's a fight,' he says.
And he certainly knows how to fight. He's a taekwondo blackbelt.
He says: 'I need to be angry to play well.
I need to shout and make some noise.'
All through his much-travelled career, playing for clubs all over Europe, he has often fought with opponents, team-mates, referees and managers.
Especially his managers. Ibrahimovic (who often talks of himself in the third person) told Pep Guardiola, his manager at Barcelona, that he was 'a coward' who had 'no balls'.
